In order to increase it’s awareness and sales, General Motors has developed an employee personal driving experience sharing program, called The GM Vehicle Plant Tour. According to the sources, in this program employees will be trained at 40 North American plants through a series of personal experiences. Obviously the aim of the company is to offer the company’s vehicles in their employees’ local communities.
Over 40,000 people will take part in this program. The Tour will include monthly stops at important U.S. and Canadian GM plants. Overnight test-drive vehicles will be available. The vehicles included in the campaign are the Chevrolet Equinox, Camaro and Malibu, the Buick LaCrosse, the GMC Terrain and the Cadillac CTS Sport Wagon.
“The hardworking men and women at these plants are focused each day on producing high-quality vehicles,” said Cal Rapson, vice president and director, UAW International. “The UAW is proud to support a program that enlists the help of our members to play an active role in promoting these vehicles in their communities.”