By presenting the new Prototype 10, INFINITI merges past and future and recaptures the essence of speedsters from the era of elegance and transfers it to the era of the electrified performance. Revealed at the 2018 Pebble Beach Concours d’Elegance, the sexy vehicle represents INFINITI’s creative and ambitious approach towards the demands of the new era.


Remaining innovative and persistent in delivering high-quality goods, INFINITI, as the engineering team says, “looked back to go forward” and build on the successful Prototype 9 that was revealed back in 2017 Pebble Beach Concours d’Elegance. And by incorporating already proven technologies and gadgets and by presenting something new on the table, the team confidently showcase the new Prototype 10 and all of its glorious changes and additions.

In fact, this is the first project to come to life under the direction of Karim Habib, INFINITI’s new Executive Design Director. What he has hinted already is that all mass production models will be revised and all these visual concepts will be based on the Prototype 10 vehicle. The Concept itself was first digitally created in the UK and handcrafted in San Diego, California.

What we like about this particular vehicle is the fact that it looks super aggressive and performance-oriented. And not only that, the design team has managed to make it look super sexy and appealing, which we do see rarely in sports vehicles. Tight, agile and menacing are the keywords here – Prototype 10 is ready to dominate the track!