New York independent filmmaker created winning Camaro ad
Advertisement to air during Super Bowl XLVI

DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.

The ads had more than 32 million total online views between December 22 and January 14.

“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.

“My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”

Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York. Watch it after click on Read more!

• Chrysler Brand’s 2011 Super Bowl Commercial ‘Born of Fire’ Takes Home Five Awards
  at the Cannes Lions 58th International Festival of Creativity
• Four Gold Lions awarded to the brand for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing

• Bronze Lion awarded to the brand for Best Editing

June 25, 2011 , Cannes, France – The Chrysler brand’s 2011 Super Bowl commercial, ‘Born of Fire,’ was honored today with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a “Bronze Lion” for Best Editing. Cannes Lions is the world’s leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. Watch it after the Read more!

Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of “Glee,” the FOX hit musical comedy. The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers. Watch it after the jump!