Dodge Viper Cup Series Kicks Off Inaugural Season on VERSUS

Virginia International Raceway Hosts First Two Viper Cup Races

* Ten-race spec series features new Dodge Viper ACR-X – “the” ultimate special-edition model of America’s ultimate sports car
* VERSUS to televise all 10 events in 30-minute show format
* MICHELIN signs on as official tire sponsor
* First two races of Viper Cup series celebrity driver program will feature Shaun Bailey of Road and Track magazine and Army National Guard Sergeant Mike Kohn of U.S. Olympic bobsledding fame
* Growing interest in the new series leads Dodge to produce 25 additional 2010 Viper ACR-X models

July 9, 2010 , Auburn Hills, Mich.

The next chapter in the racing legacy of the Dodge Viper is about to be written when 12 Dodge Viper ACR-X race cars take to the track to begin the 2010 Dodge Viper Cup series season at Virginia International Raceway (VIR) in Alton, Va., July 10-11, 2010.

“The Dodge Viper ACR-X is designed and built specifically for the race track,” said Ralph Gilles, President and CEO, Dodge Brand. “Now with VERSUS on board, race fans will have the opportunity to see our untamed and unmatched road-racing machine along with some of our talented Viper owner/drivers compete on five of the best road courses in the county as part of the Dodge Viper Cup series.”

Event Coverage on VERSUS

VERSUS, the fastest growing sports cable network in the U.S. will televise each of the 10 series races in 30-minute shows approximately two to three weeks after each race. Viewers should check local listings for the 2010 Dodge Viper Cup series schedule on VERSUS. If fans miss a certain race, each 30-minute show also will re-air on VERSUS at various times throughout the season.
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OFFICIAL PRESS RELEASE:

Dodge Announces Dealer Exclusive Program Offering Unique 2010 Viper SRT10s
06.07.2010 , Auburn Hills, Mich.

The 2010 model year just got even more exclusive for the Dodge Viper. The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles as part of its “Dealer Exclusive Program.”

Dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. A total of 50 cars are being built under this program, and specific combinations were determined by each Dodge dealer who volunteered to participate.

Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver’s stripe; the “Reverse SRT10 ACR” developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.

To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on order including the various special-edition models, check out the new dealer locator function at the Viper Headquarters website: http://www.viperheadquarters.com/viper_nation/dealer_locator

With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered “ultimate American sports car.” Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations.