Mopar® Previews Customized Vehicles for 2010 SEMA Show

Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment

October 25, 2010 , Auburn Hills, Mich. – It’s SEMA season.

Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.

“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”

“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.” Read More!

American manufacturer Chrysler is gearing up its Mopars for the 31st annual Mile-High NHRA Nationals, which will take place on July 23–25 at the Bandimere Speedway in Morrison, Colorado. For the opening gala, Chrysler is prepping the recently introduced Mopar ‘10 Challenger.

“We’re looking forward to bringing Mopar Nation to Thunder Mountain,” Pietro Gorlier, MoparCEO said in a statement. “This is a premier stop on the NHRA circuit and a great place to showcase the Mopar brand and reveal our new Mopar ’10 Challenger.”

The Mopar ’10 hides a 5.7 liter Hemi V8 powerplant under its hood and comes with several unique features to set it apart from other Dodges, like black chrome finish for the grille surround and Brilliant Black paint.

As for the technical tweaks which will make the 500 units of the ’10 stand out from the crowd, they comprise hood-venting system and a cold air intake, front strut brace with shock caps and a rear strut tower brace and twenty inch forged rims.

Aside for the ’10, Mopar will display at the event the Ram 3500 Heavy Duty, a “Moparized” Dodge Challenger, Mopar Ram Runner and the Mopar Direct Connection Test Lab Vehicle.

“Bandimere Speedway is proud and honored to have Mopar call our track home,” added John Bandimere Jr., Bandimere Speedway CEO.

“Our unique venue and the forward-thinking people at Mopar make this one of the top fan experiences on the NHRA Full Throttle Drag Racing Series. We are eager to have our friends return to Denver for this long-running partnership.”