With seven separate locations and over five hundred and fifty dealerships, Ford is the UK’s biggest motor company. This is in addition to Ford’s several large production plants, where vehicles, engines, parts, components and transmissions are manufactured. Overall, Ford in Britain employ approximately 35,000 people in product development, manufacturing, sales, marketing, and service roles. Ford has been Britain’s best-selling car brand for over thirty years, and Ford cars have been leaders in the commercial vehicle market since 1965. With around 440,000 cars and other commercial vehicles sold every year, Ford is a major presence in Britain’s car industry.

Cutting the weight of new cars and trucks by up to 750 pounds by the end of the decade is a key component of Ford’s strategy to improve fuel efficiency. In order to help achieve that goal, Ford Motor Company is partnering with Dow Automotive Systems, a business unit of The Dow Chemical Company, to research the use of advanced carbon fiber composites in high-volume vehicles.

“There are two ways to reduce energy use in vehicles: improving the conversion efficiency of fuels to motion and reducing the amount of work that powertrains need to do,” said Paul Mascarenas, Ford chief technical officer and vice president, Research and Innovation. “Ford is tackling the conversion problem primarily through downsizing engines with EcoBoost® and electrification while mass reduction and improved aerodynamics are keys to reducing the workload.”

Ford is investigating a range of new materials, enhanced design processes and new manufacturing techniques that would enable automotive structures to meet increasingly stringent safety and quality standards while cutting weight. Read more!