DEARBORN, Mich., Nov. 11, 2010 – You hold two keys: One has a black Boss logo, the other red: Either will start your 2012 Mustang Boss 302. Slide the all-black key into the lock cylinder, give it a twist and you’re treated to 444 ponies worth of smooth, streetable driving joy. Or choose red – the TracKey – and you have a competition-ready track car.

A joint project between Mustang engineers and Ford Racing, TracKey adds a second set of powertrain control module (PCM) software to a customer’s Mustang Boss 302, activated by a specially programmed vehicle key. When invoked by TracKey, the new TracMode software alters more than 200 engine management parameters, increasing low-end torque and turning the potent but well-mannered stock Boss into a competition-ready track car. Remove TracKey and start Boss with the standard key, and all factory engine settings are restored for a comfortable drive home from the course.

“From an engine management standpoint, we’ve done just about everything possible to give TracKey users a full race car experience,” explains Jeff Seaman, Mustang powertrain engineer. “It’s not for use on the street – for example, the deceleration is set up to preserve the brakes, and the throttle response is very aggressive. A skilled driver on a closed course will really appreciate the benefits.” Read more!

Mopar® Previews Customized Vehicles for 2010 SEMA Show

Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment

October 25, 2010 , Auburn Hills, Mich. – It’s SEMA season.

Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.

“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”

“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.” Read More!