Mopar® Puts “Elephants” in the Room at Performance Racing Industry (PRI) Show
Production Begins for New 426 All-aluminum HEMI® V8, Which is 100 Pounds Lighter and Smarter; First 2011 Challenger V-10 Drag Pak To Come Off the Line Early Next Year
December 8, 2010 , Auburn Hills, Mich. -
Mopar® is bringing truckloads of new product to the PRI show in Orlando-including the reincarnation of its famed “elephant motor” from the 1960s, an all-aluminum HEMI® Gen III Crate Engine. Production for the new motor begins this month.
“More than any other show, PRI attracts the Mopar brand’s core customers of racers, muscle-car owners and ultra-performance enthusiasts,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We will show this core group of enthusiasts what Mopar has under the hood.”
In addition to the new elephant motor, the 2011 Mopar Challenger V-10 Drag Pak, the first and only 500-plus cubic-inch V-10 drag-race package car on the planet, will headline the Performance Racing Industry (PRI) Trade Show, Dec. 9 – 11 at the Orange County Convention Center in Orlando, Fla. New Moparized rides and 10 new Mopar performance parts will also be on display. Read more!