New York independent filmmaker created winning Camaro ad
Advertisement to air during Super Bowl XLVI

DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.

The ads had more than 32 million total online views between December 22 and January 14.

“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.

“My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”

Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York. Watch it after click on Read more!

Hennessey 20th Anniversary HPE650 Supercharged Camaro

Black on Black 2012 Coupe or Convertible | Limited to 20 Examples
For 20 years Hennessey Performance has been making fast cars go faster. In celebration, the Hennessey 20th Anniversary Edition supercharged HPE650 Camaro is available in a limited run of just 20 examples. Available exclusively in a black on black paint scheme, with a choice of coupe or convertible, this 655 horsepower supercharged 2012 Camaro represents the power and styling that has defined HPE’s distinctive brand of performance vehicles. Read the specs and check out the gallery!

“The Camaro story has no ending. It’s just beginning.” Do you own a special edition Camaro?

A reflection of its heritage, designed for the present, a future piece of automotive history. By its very nature, every Camaro special edition is a consecration of a moment in the Camaro story, whether it’s the 1967 Indy Pace Car Replica or the 2012 45th Anniversary Edition. This is not an equal-opportunity vehicle. It’s a machine bought out of love, devotion, passion and the pinnacle of enthusiasm for an automotive brand.

The first Camaro special edition was born on the track. But it’s become much more. Each model highlights different aspects of what it means to be a Camaro. The Neiman Marcus edition is pure luxury and design. Synergy Series is sporty and aggressive. And the Indy Pace Car Replica? That’s a grand tradition that continues to this day. Watch the video – click on Read more!

2012 Camaro: 45th Anniversary Edition Boosts Power, Comfort

Sports car brings new, more powerful V-6, sport suspension and new technologies

DETROIT – Chevrolet Camaro, America’s most popular sports car, extends its momentum with enhancements for the 2012 model year. Highlights include an improved version of its standard 3.6L direct injection V-6 engine, a new FE4 performance suspension package for SS coupes and several interior and technology improvements, such as a revised instrument panel design, new steering wheel and rear camera system.

The enhancements arrive in time for Camaro’s 45th birthday, which will be celebrated with this summer’s release of the 45th Anniversary Special Edition Camaro. Continuing the tradition of Camaro anniversary models, the 45th Anniversary Special Edition carries all the upgrades for 2012, with additional unique design elements, inside and out.
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The new 2012 Camaro might get a few extra horses under the bonnet if what Camaro5 reports is true. The new horsepower will find its way into the V6 powerplant for the sports coupe version. The new engine, badged “LFX”, looks like a significant improvement over the already powerful LLT V6 found in LS and LT Camaros.

The mill is described as “LFX 3.6L SIDI, DOHC, VVT, E85 MAX, Alum GM”, so it should still displace only 3.6-liters, just like the current V6 Camaro. It’s not yet clear if this is the standard model or some kind of high-performance race car for the road, but we like the figures either way. It even comes packed with advanced features, like Spark-Ignition Direct-Injection, Dual Overhead Cams, Variable Valve Timing, and E85 capability. Read more!