• Chrysler Brand’s 2011 Super Bowl Commercial ‘Born of Fire’ Takes Home Five Awards
  at the Cannes Lions 58th International Festival of Creativity
• Four Gold Lions awarded to the brand for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing

• Bronze Lion awarded to the brand for Best Editing

June 25, 2011 , Cannes, France – The Chrysler brand’s 2011 Super Bowl commercial, ‘Born of Fire,’ was honored today with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a “Bronze Lion” for Best Editing. Cannes Lions is the world’s leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. Watch it after the Read more!

May 27, 2011 , Windsor, Ontario – Dodge and Mopar® have pledged their continued strong support of NASCAR® in Canada for the 2011 motorsports season. As the official automotive sponsor of the NASCAR Canadian Tire Series, Dodge will have a significant presence at all 12 races on the circuit with the all-new 2011 Dodge Charger RT pacing the field at many events.

Dodge and Mopar will once again be rewarding drivers through a contingency program. The program will award nearly $90,000 in contingency money to eligible teams; The “Dodge-Mopar Fast Five” consists of the top five eligible Dodge-Mopar race teams from every race. These prizes range from $500 to $2,000. The “Mopar Top Dodge Cup” rewards the top-five eligible Dodge-Mopar race teams for superior performance over the course of the entire season as determined by the NASCAR Canadian Tire Series final championship driver standings. These prizes range from $1,000 to $5,000. Read more!

• Mopar HEMI Challenge one-race shootout at Mac Tools U.S Nationals to feature $15,000 winner’s purse
• $18,000 total purse up for grabs at Mopar HEMI Challenge event
• Super Stock/A-HEMI (SS/AH) Mopar HEMI Challenge drivers to do battle for 11th-consecutive year at Indy

May 16, 2011 , Auburn Hills, Mich. – Mopar® announced today that the 11th Annual Mopar HEMI® Challenge will feature Mopar-powered Super Stock/A-HEMI (SS/AH) competitors battling it out in a one-race shootout at the Mac Tools U.S. Nationals at Lucas Oil Raceway in Indianapolis, Ind., Sept. 1–2. Drivers competing in the popular National Hot Rod Association (NHRA) Sportsman event will vie for the $15,000 winner’s purse and a total event purse of $18,000, both the largest in the history of the Mopar HEMI Challenge.

“Grassroots racers who compete in the Mopar HEMI Challenge are the foundation of drag racing, and the reason why Mopar is involved in the NHRA,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These enthusiast drivers spend a great deal of time and money preparing their Mopar HEMI-powered race cars for battle, and purchase many Mopar parts from their local Chrysler, Jeep®, Dodge, or Ram dealerships. They have a passion for the Mopar brand that reflects positively throughout the drag-racing world. This is why we recognize this passion supporting the HEMI Challenge.” Read more!

• Mopar® parts enhance performance and distinguish all-new 2011 Dodge Charger with limited-edition Mopar ’11 model
• HEMI®-powered, high-speed engine controller and 3.92 final-drive drop 0-to-100 km/h times to low five seconds
• Chassis features front and rear strut tower bars

May 3, 2011 , Windsor, Ontario – Building on the success of last year’s Mopar® version of the Dodge Challenger, Chrysler Group LLC’s Mopar Division will launch a limited-edition Dodge Charger outfitted with select high-performance parts and appearance items straight from the Mopar parts catalog.

Powered by the legendary 5.7-litre HEMI® V8 with 370 horsepower and 395 lb.-ft. of torque, the specially equipped Charger includes the “Super Track Pak” option that pushes the capabilities of the Mopar Charger in acceleration, handling and braking. Read more!

NEW YORK – April 21, 2011 – Fulfilling the desire of Ford Shelby GT fans worldwide, executives with Shelby American Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK) introduced today the new Shelby GTS post-title package for the 2011-2012 Ford Mustang at the New York International Auto Show. Available with a either a V6 or V8, normally aspirated or supercharged, the Shelby GTS is the spiritual rebirth of the popular 2007-2008 Ford Shelby GT.

“The Ford Shelby GT was introduced in 2007 as an agile, reliable and affordable muscle car,” said John Luft, president of Shelby American Inc. “It dominated its SCCA racing class and was a popular canvas for enthusiasts to create their dream Shelby. Our Shelby GTS picks up that mantle and expands upon it with a choice of V6 or V8 power for a new generation of Shelby enthusiast who wants a car built just for them.” Read More!

Wishing You a very Happy Easter!
With love and Best Wishes…
May that Easter Day brings lot of Happiness and Joys in your life!
We want to wish you an egg-ceedingly beautiful Easter!

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The Barrett-Jackson Auction Company today announced plans for the special appearance of rock legend and television star Bret Michaels at the 40th Annual Barrett-Jackson Scottsdale Auction, Jan. 17 – 23. Michaels has consigned his personal 1969 Camaro to be sold as Lot #1288.1 during primetime auction hours on Saturday, January 22, and will be on hand to accompany the vehicle as it makes its way across the auction block. The sale will take place during the SPEED broadcast of 40 hours of live HD coverage from the auction. An avid car and motorcycle enthusiast, Michaels was recently named People Magazine’s “Survivor of the Year” and Fox411’s “Celebrity of the Year.” In May 2010, he was hand-picked as Donald Trump’s Season 3 winner on Celebrity Apprentice.
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A racing legend and a race-inspired car will team up to raise money for the Juvenile Diabetes Research Foundation (JDRF) at the 40th Annual Barrett-Jackson Collector Car Auction at WestWorld in Scottsdale, Ariz.

A spectacular, one-of-a-kind factory-painted Grabber Blue 2012 Ford Mustang Boss 302 Laguna Seca will be sold to the highest bidder with none other than racing great Parnelli Jones providing commentary from the auction stage with Ford’s Mustang team. Jones won the 1970 Trans-Am season opener in a Boss 302 and the Laguna Seca is named after the track where he won that race. The event will be televised live on SPEED channel. Read more!