The 2013 ROUSH® Stage 3 Mustang Premier Edition is a collaborative effort by ROUSH Performance and Sherwin-Williams® Automotive Finishes. The two companies have a long standing partnership, both on and off the race track. Offering a premium paint vehicle was a natural extension for this strong relationship. Limited to a production run of up to 25 the 2013 ROUSH RS3 Mustang Premier Edition is now available.

The distinct paint colors from Sherwin Williams Automotive Finishes makes this car stand out in any crowd. The 2012 and 2013 share 7 of the popular unique paint body colors along with 5 new choices. New colors for 2013 include iridescence, punch it purple, cabernet, V8 red, and launch it lemon. The graphic colors use all 12 from previous year with the addition of the new 5 body colors along with light gold, gloss black, and matte black jack.

The unique color of our 2013 RS3 Premier edition is called Liquid Copper. Very sharp color! Click on Read more for pictures!

In advance of being shown nationally during the Daytona 500 on Feb. 26, Ford will offer a sneak peek of the “Mustang Inner TV” ad tomorrow at 11 a.m. EST via a Google Hangout and later via YouTube and on the Mustang Facebook page.

Ford’s Google Hangout can be watched at the company’s Google Plus page: http://gplus.to/fordmotorcompany.

Conventional advertising is usually about the product and not the customer. Companies seek opportunities to sell their item, touting its benefits, performance and how it will improve lives.

“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.” Read more!