Cutting the weight of new cars and trucks by up to 750 pounds by the end of the decade is a key component of Ford’s strategy to improve fuel efficiency. In order to help achieve that goal, Ford Motor Company is partnering with Dow Automotive Systems, a business unit of The Dow Chemical Company, to research the use of advanced carbon fiber composites in high-volume vehicles.

“There are two ways to reduce energy use in vehicles: improving the conversion efficiency of fuels to motion and reducing the amount of work that powertrains need to do,” said Paul Mascarenas, Ford chief technical officer and vice president, Research and Innovation. “Ford is tackling the conversion problem primarily through downsizing engines with EcoBoost® and electrification while mass reduction and improved aerodynamics are keys to reducing the workload.”

Ford is investigating a range of new materials, enhanced design processes and new manufacturing techniques that would enable automotive structures to meet increasingly stringent safety and quality standards while cutting weight. Read more!

Have you ever seen a car burnout on slow motion? I bet you’ve seen, but what about a burnout shot with 1000 frames per second high quality camera? And in addition to that put some muscle car – Chevy Camaro SS! Join the two fearless human crash test dummy stunt drivers, Garrett Hammond and Vanessa Vander Pluym, as they take it to the redline and beyond using their high-tech test lab equipment.  Click on read more to watch the video!