As part of Mopar’s 75th anniversary celebration and the 2012 edition of the Specialty Equipment Market Association (SEMA) show, Mopar and the Street and Racing Technology (SRT) team collaborated with comedian Jeff Dunham and his crew from Palmer’s Customs of Camarillo, Calif., to create a custom 2012 Dodge Challenger SRT8. Mopar, SRT, and Dunham revealed the modern-day hot rod, dubbed Project UltraViolet, today at the SEMA show in Las Vegas.

Dunham is a lifelong car enthusiast and well-known comedian who premiered his fifth special, “Minding the Monsters” on Comedy Central earlier this month and will launch his new “Disorderly Conduct” tour next month in Canada.

“It’s a major understatement to say that I’ve been looking forward to the SEMA show this year, as we’ve had an awesome time creating this one-of-a-kind Challenger,” said Dunham, who touts the 1970 Plymouth Barracuda “as my favorite muscle car of all time” and recently purchased a 1970 numbers-matching four-speed convertible ‘Cuda as proof. Click on Read more for more!

Jeff has teamed up with Chrysler Groups Mopar and SRT brands to design and build a project vehicle that will be unveiled at this year’s SEMA show in Las Vegas on October 30th. The SEMA show is the premiere custom vehicle and aftermarket parts show in the world. Stay tuned for the next two episodes! Click on Read more for video!

Called Project Ultraviolet, it starts with a Dodge Challenger SRT8 purchased in downtown LA. The muscle car is being built to show off new technology and a brand new engine – declared “an amazing thing” in the video – that Chrysler will be unveiling in Las Vegas.

This year’s edition of SEMA will feature the usual slew of over-the-top, modified cars with all sorts of wild mods, ranging from crazy paint finishes and liveries, to engine swaps and mechanical modifications – all appreciated in their own way, and by a distinct crowd.

One of the real expected crowd-pullers is this, the Dodge Charger Juiced concept. It features a plain paint finish, with some plain wheels, and a plain and subtle body kit, and that’s about it. However, as it is most often the case, it’s what you don’t see that really makes a difference, and in this case, a very big difference – 8.4-liters-worth to be precise. Read more and see the gallery!

I stumbled upon this awesome 1969 Dodge Charger 500 while browsing the web, and decided to share it with you. I admit this is a perfect muscle car, incredible vehicle! This is a great example for all Mopar collectors, so – search no further!

This is a chance to own a piece of Mopar history. As history dictates, Dodge was to build 500 of these examples to allow them to enter Nascar Racing. Although the true number of these cars built is debatable, this one was chosen by no other than Joey Arrington of Arrington engines of Martinsville, VA.

Here are the words of the owner: “The guru of Mopar, Galen Govier, saw my car at a car show in Cornwall, Ontario, and remembered it as Joey’s car. He registered her in the Chrysler registry for me. Joey’s father, Buddy Arrington, raced these cars in the 60s and 70s, and he was on hand to sign the car and do a photo opt. Read more!

One of the sweetest pieces of motorized candy that will be served at this year’s edition of SEMA will be the Dodge Challenger SRT8 ACR, a vehicle that will follow the recipe of the Nurburgring record-setting Viper SRT10 ACR.

The vehicle’s long list of performance mods starts with a Mopar coil-over suspension, a short-throw shifter, front and rear strut tower braces, lightweight alloy rims with Goodyear F1 Supercar tires, carbon fiber hood and boot lid, as well as certain engine goodies, such as a cat back exhaust. Read more!

Dodge to Offer Mopar Packages on New 2012 Charger Pursuit
Mopar teams up with industry-equipment leader Crown North America to deliver an all-new 2012 Dodge Charger Pursuit

• Option packages offer one-stop shopping for law enforcement customers
• Dodge Charger Pursuit offers choice of two engines: aluminum 3.6-liter Pentastar V-6 engine, which delivers 292 horsepower and 260 lb.-ft. of torque, offers E-85 flex-fuel capability and up to 27 highway miles per gallon (mpg). For best-in-class power, Dodge Charger Pursuit’s legendary 5.7-liter HEMI V-8 engine with Fuel Saver Technology delivers 370 horsepower, 390 lb.-ft. of torque and up to 25 highway mpg
• Standard 5-year/100,000-mile powertrain warranty; standard 3-year/36,000-mile warranty on Mopar equipment
• 24 Mopar parts may be ordered separately
• Police packages now available for ordering

September 7, 2011 , Auburn Hills, Mich. – Dodge and Mopar® are in hot pursuit of police car sales.

Today Dodge and Mopar announced six all-new quality-tested and factory-installed police-equipment packages for the high-performance 2012 Dodge Charger Pursuit. Vehicles are ready-for-duty right from the manufacturer.

“Mopar is adding even more value to our all-new 2012 Dodge Charger Pursuit,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We are adding proven, quality-tested tactical equipment to this pursuit vehicle and creating a one-stop shop for police customers. With six quick-order packages, police departments have the ability to customize their vehicles to exact specifications.”

To enhance Dodge Charger Pursuit’s world-class levels of technology, safety, handling and efficient power, Mopar teamed up with industry-equipment leader Crown North America to develop six police packages that are designed to provide law-enforcement officers with the best combination of tactical equipment and performance. These police-equipment packages feature emergency lighting, audible warning, communications and safety equipment. Industry-leading suppliers involved in the development include Whelen Engineering, Setina Manufacturing and Havis, Inc.

“With rear-wheel-drive, best-in-class V-8 power, seven air bags and up to 27 miles per gallon during highway cruising, the Dodge Charger Pursuit is an excellent police car on its own merits,” said Reid Bigland, President and CEO – Dodge Brand. “Our partnership with Mopar to produce these six police packages takes the car to the next level by allowing our customers to customize their cruisers to meet their specific needs.” Read more!

Mopar® ‘Top Eliminator’ Program Returns

•   27th Midwest Mopars in the Park kicks off 2011 Mopar® “Top Eliminator” program
•   Mopar “Top Eliminator” winners to be named at three events in 2011
•   Program recognizes the most skilled Mopar enthusiasts and their restyled or customized vehicles

May 27, 2011 , Auburn Hills, Mich. – The Mopar® “Top Eliminator” program returns for its fifth year, challenging the “best of the best” to produce incredibly accessorized Chrysler, Dodge and Plymouth vehicles.

The program rewards the most skilled Mopar enthusiasts and their restyled or customized vehicles in 2011. The winners and their vehicles will be showcased in the Mopar display at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 1–4, 2011.

“The ‘Top Eliminator’ program continues to grow and is a favorite among loyal Mopar enthusiasts,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “The creativity and workmanship that goes into each entry is second to none. With winners receiving a spot in the Mopar display at the SEMA show, the designs continue to reach new levels every year.” Read more!

May 27, 2011 , Windsor, Ontario – Dodge and Mopar® have pledged their continued strong support of NASCAR® in Canada for the 2011 motorsports season. As the official automotive sponsor of the NASCAR Canadian Tire Series, Dodge will have a significant presence at all 12 races on the circuit with the all-new 2011 Dodge Charger RT pacing the field at many events.

Dodge and Mopar will once again be rewarding drivers through a contingency program. The program will award nearly $90,000 in contingency money to eligible teams; The “Dodge-Mopar Fast Five” consists of the top five eligible Dodge-Mopar race teams from every race. These prizes range from $500 to $2,000. The “Mopar Top Dodge Cup” rewards the top-five eligible Dodge-Mopar race teams for superior performance over the course of the entire season as determined by the NASCAR Canadian Tire Series final championship driver standings. These prizes range from $1,000 to $5,000. Read more!

• Mopar HEMI Challenge one-race shootout at Mac Tools U.S Nationals to feature $15,000 winner’s purse
• $18,000 total purse up for grabs at Mopar HEMI Challenge event
• Super Stock/A-HEMI (SS/AH) Mopar HEMI Challenge drivers to do battle for 11th-consecutive year at Indy

May 16, 2011 , Auburn Hills, Mich. – Mopar® announced today that the 11th Annual Mopar HEMI® Challenge will feature Mopar-powered Super Stock/A-HEMI (SS/AH) competitors battling it out in a one-race shootout at the Mac Tools U.S. Nationals at Lucas Oil Raceway in Indianapolis, Ind., Sept. 1–2. Drivers competing in the popular National Hot Rod Association (NHRA) Sportsman event will vie for the $15,000 winner’s purse and a total event purse of $18,000, both the largest in the history of the Mopar HEMI Challenge.

“Grassroots racers who compete in the Mopar HEMI Challenge are the foundation of drag racing, and the reason why Mopar is involved in the NHRA,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These enthusiast drivers spend a great deal of time and money preparing their Mopar HEMI-powered race cars for battle, and purchase many Mopar parts from their local Chrysler, Jeep®, Dodge, or Ram dealerships. They have a passion for the Mopar brand that reflects positively throughout the drag-racing world. This is why we recognize this passion supporting the HEMI Challenge.” Read more!

• Mopar® parts enhance performance and distinguish all-new 2011 Dodge Charger with limited-edition Mopar ’11 model
• HEMI®-powered, high-speed engine controller and 3.92 final-drive drop 0-to-100 km/h times to low five seconds
• Chassis features front and rear strut tower bars

May 3, 2011 , Windsor, Ontario – Building on the success of last year’s Mopar® version of the Dodge Challenger, Chrysler Group LLC’s Mopar Division will launch a limited-edition Dodge Charger outfitted with select high-performance parts and appearance items straight from the Mopar parts catalog.

Powered by the legendary 5.7-litre HEMI® V8 with 370 horsepower and 395 lb.-ft. of torque, the specially equipped Charger includes the “Super Track Pak” option that pushes the capabilities of the Mopar Charger in acceleration, handling and braking. Read more!