As part of Mopar’s 75th anniversary celebration and the 2012 edition of the Specialty Equipment Market Association (SEMA) show, Mopar and the Street and Racing Technology (SRT) team collaborated with comedian Jeff Dunham and his crew from Palmer’s Customs of Camarillo, Calif., to create a custom 2012 Dodge Challenger SRT8. Mopar, SRT, and Dunham revealed the modern-day hot rod, dubbed Project UltraViolet, today at the SEMA show in Las Vegas.

Dunham is a lifelong car enthusiast and well-known comedian who premiered his fifth special, “Minding the Monsters” on Comedy Central earlier this month and will launch his new “Disorderly Conduct” tour next month in Canada.

“It’s a major understatement to say that I’ve been looking forward to the SEMA show this year, as we’ve had an awesome time creating this one-of-a-kind Challenger,” said Dunham, who touts the 1970 Plymouth Barracuda “as my favorite muscle car of all time” and recently purchased a 1970 numbers-matching four-speed convertible ‘Cuda as proof. Click on Read more for more!

Mopar® Puts “Elephants” in the Room at Performance Racing Industry (PRI) Show

Production Begins for New 426 All-aluminum HEMI® V8, Which is 100 Pounds Lighter and Smarter; First 2011 Challenger V-10 Drag Pak To Come Off the Line Early Next Year

December 8, 2010 , Auburn Hills, Mich. -
Mopar® is bringing truckloads of new product to the PRI show in Orlando-including the reincarnation of its famed “elephant motor” from the 1960s, an all-aluminum HEMI® Gen III Crate Engine. Production for the new motor begins this month.

“More than any other show, PRI attracts the Mopar brand’s core customers of racers, muscle-car owners and ultra-performance enthusiasts,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We will show this core group of enthusiasts what Mopar has under the hood.”

In addition to the new elephant motor, the 2011 Mopar Challenger V-10 Drag Pak, the first and only 500-plus cubic-inch V-10 drag-race package car on the planet, will headline the Performance Racing Industry (PRI) Trade Show, Dec. 9 – 11 at the Orange County Convention Center in Orlando, Fla. New Moparized rides and 10 new Mopar performance parts will also be on display. Read more!