The Ford Racing Mustang Cobra Jet concept revealed today at the Specialty Equipment Market Association (SEMA) show proves there is indeed a replacement for displacement.

In the perpetual quest to stay ahead of the competition, for the first time ever Ford Racing has equipped its factory-built turnkey drag racer with a turbocharged engine, adopting the same award-winning technology found on road-going EcoBoost® engines.

Winning heritage
When the original Mustang Cobra Jet drag racers rolled out of the Mustang factory in 1968, they relied on 7.0-liter V8 engines with massive four-barrel carburetors to propel them down the strip.

“When a new generation of Cobra Jets arrived four decades later, they immediately began winning with a modern, fuel-injected 5.4-liter V8 topped with a belt-driven supercharger,” recalls Jesse Kershaw, Ford drag racing competition manager. “Over the past four years, the Cobra Jet has gone on to become both a fan and competitor favorite, the most successful late-model vehicle in drag racing.” Read more!

In advance of being shown nationally during the Daytona 500 on Feb. 26, Ford will offer a sneak peek of the “Mustang Inner TV” ad tomorrow at 11 a.m. EST via a Google Hangout and later via YouTube and on the Mustang Facebook page.

Ford’s Google Hangout can be watched at the company’s Google Plus page: http://gplus.to/fordmotorcompany.

Conventional advertising is usually about the product and not the customer. Companies seek opportunities to sell their item, touting its benefits, performance and how it will improve lives.

“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.” Read more!