As part of Mopar’s 75th anniversary celebration and the 2012 edition of the Specialty Equipment Market Association (SEMA) show, Mopar and the Street and Racing Technology (SRT) team collaborated with comedian Jeff Dunham and his crew from Palmer’s Customs of Camarillo, Calif., to create a custom 2012 Dodge Challenger SRT8. Mopar, SRT, and Dunham revealed the modern-day hot rod, dubbed Project UltraViolet, today at the SEMA show in Las Vegas.

Dunham is a lifelong car enthusiast and well-known comedian who premiered his fifth special, “Minding the Monsters” on Comedy Central earlier this month and will launch his new “Disorderly Conduct” tour next month in Canada.

“It’s a major understatement to say that I’ve been looking forward to the SEMA show this year, as we’ve had an awesome time creating this one-of-a-kind Challenger,” said Dunham, who touts the 1970 Plymouth Barracuda “as my favorite muscle car of all time” and recently purchased a 1970 numbers-matching four-speed convertible ‘Cuda as proof. Click on Read more for more!

The Carole Nash Insurance Company has been in the business for twenty-five years and is ranked among the top forty insurance brokers in the UK and Ireland. Although they started life as a specialist motor bike insurance insurance company (and still excel at this today) they now offer many types of policies to suit every individual’s needs as well as business needs. With access to some of the most competitive quotes, you could save quite a lot of money by taking out a policy with Carole Nash, whether you are a bike enthusiast, adore classic and vintage cars or are looking to protect your home, and the benefits are fantastic.
For example, extensive UK and European breakdown cover – and you will receive the same amount of cover whether at home or not – an in-house claims team so that one call will sort everything out, and various discounts for club memberships. Almost any recognised club members will be entitled to a discount. Some of these are:

Evolving into the largest homecoming of modern Dodge rear-wheel-drive performance cars, the seventh annual Spring Festival of LXs marked the perfect opportunity to reveal the new 2012 Dodge Challenger Rallye Redline. With its powerful and efficient 305 horsepower engine, paddle-shifting transmission, performance suspension designed to maximize the muscle car’s near 50/50 weight distribution for improved handling, and all-new red hot styling enhancements – this new Challenger delivers exactly what Dodge fans want.

“Infused with Dodge DNA, the new Challenger Rallye Redline adds even more excitement to our iconic muscle car, and to show our appreciation to our most hard-core enthusiasts, we revealed this new model at Spring Fest,” said Reid Bigland, President and CEO, Dodge Brand – Chrysler Group LLC. “With its unique Redline Red accented exterior details, available Radar Red leather, performance suspension and brakes, and 305 horsepower V-6 with paddle shifters getting 27 mpg – this new Challenger fuses the nameplate’s iconic heritage with modern Dodge styling and performance.” Read more!

Official press release:
Geneva, Mar 2, 2010 – The Dodge Car Brand continues to offer customers around the world driving excitement, functionality and aggressive styling.

“The focus of the Dodge Car Brand is creating an all-new spirit and life built around strong American heritage in products that provide performance and personality,” said Ralph Gilles, President and CEO – Dodge Car Brand and Senior Vice President – Product Design, Chrysler Group LLC. “The Dodge Charger SRT8 and Challenger SRT8 command attention by offering benchmark, all-around performance that appeals to unique customers who celebrate their achievements by living life to the fullest.”

At the 80th Geneva International Motor Show, the Dodge Car Brand showcases two iconic models – Dodge Charger SRT8® and Dodge Challenger SRT8 – both of which deliver the best of modern American muscle-car characteristics: unmistakable design, world-class handling, powerful engines and proven technology.

In 2009, the Dodge brand comprised nearly 35 percent of Chrysler Group LLC sales in markets outside North America, led by Dodge Journey as the highest sales volume vehicle and Dodge Caliber also as a top-five sales contender.

As the Chrysler Group product portfolio develops in markets outside North America, Dodge will become a specialty brand with a focus on regional sales for specific models.

Chrysler Group LLC sells and services vehicles in more than 120 countries around the world.

The Jeep Wrangler Mountain edition will join the manufacturer’s lineup for 2010. The Mountain is based on the Wrangler Sport S package and it is destined for the Wrangler Unlimited 4X4 models.

A special mountain decal is placed on the hood, to emphasize the car’s theme. This features latitude and longitude coordinates, which represent an actual location. Other exterior features include a bespoke finish for the front grille and bumper, tubular side-steps, a Mopar fuel cap, and black tail lamp guards.