New York independent filmmaker created winning Camaro ad
Advertisement to air during Super Bowl XLVI

DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.

The ads had more than 32 million total online views between December 22 and January 14.

“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.

“My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”

Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York. Watch it after click on Read more!

TWO AMERICAN ICONS, ONE SPECIAL EVENT:
CORVETTE FUNFEST 2011 TO HOST THE OSCAR MAYER WIENERMOBILE VEHICLE

Mid America Motorworks Celebrates All Things Corvette, Chevrolet’s 100th Anniversary and a
Unique Piece of Rolling Americana that Turns 75 in 2011

Effingham, Ill. (September 7, 2011)-Two beloved examples of American culture, Corvettes
and the Oscar Mayer Wienermobile, are coming together for the first time at Mid America
Motorworks’ 18th Annual Corvette Funfest Sept. 15-18 in Effingham, Ill.

This year also marks the 75th anniversary of the American icon in the shape of a hot dog and
bun. The Oscar Mayer Wienermobile will be on display throughout the weekend. The display
will give guests the chance to visit the hot dog on wheels and learn more about the legendary
vehicle from the brand representatives, affectionately called Hotdoggers.

“The Oscar Mayer Wienermobile is about as American as you can get along with the Corvette,”
said Mike Yager, Chief Cheerleader and Founder of Mid America Motorworks. “I am beyond
thrilled that we will be able to host it this year and have it be a part of our Corvette Party.” Read more!

Camaro ZL1 Delivers 580 Horsepower and Exclusive Technologies

- Supercharged, 6.2L LSA V-8 delivers 580 horsepower (432 kW) and 556 lb.-ft. of torque (754 Nm)
- ZL1 power complemented by exclusive Magnetic Ride Control and Performance Traction Management
- Track-capable standard equipment includes high-performance fuel system, as well as engine, transmission and differential coolers

DETROIT – The 2012 Chevrolet Camaro ZL1′s supercharged 6.2L engine is SAE-rated at 580 horsepower (432 kW) and 556 lb.-ft. of torque (754 Nm) – making it the most-powerful production Camaro ever.

The ZL1′s outstanding power is complemented by advanced powertrain and chassis technologies, including exclusive Performance Traction Management and third-generation Magnetic Ride Control.

“The Camaro ZL1 delivers supercar performance and technology in the sports-car segment,” said Al Oppenheiser, Camaro chief engineer. “For sheer power, the ZL1 delivers more horsepower than a Ferrari 458, more torque than an Aston Martin DB9 V12, and a better power-to-weight ratio than a Porsche 911 Carrera GTS.

“The Camaro ZL1 also features exclusive chassis and traction technologies,” Oppenheiser said, “to offer the best of all worlds – including balanced handling for the track, acceleration for a drag strip, and the comfort of a daily driver.” Read more!

“The Camaro story has no ending. It’s just beginning.” Do you own a special edition Camaro?

A reflection of its heritage, designed for the present, a future piece of automotive history. By its very nature, every Camaro special edition is a consecration of a moment in the Camaro story, whether it’s the 1967 Indy Pace Car Replica or the 2012 45th Anniversary Edition. This is not an equal-opportunity vehicle. It’s a machine bought out of love, devotion, passion and the pinnacle of enthusiasm for an automotive brand.

The first Camaro special edition was born on the track. But it’s become much more. Each model highlights different aspects of what it means to be a Camaro. The Neiman Marcus edition is pure luxury and design. Synergy Series is sporty and aggressive. And the Indy Pace Car Replica? That’s a grand tradition that continues to this day. Watch the video – click on Read more!

The Camaro ZL1 was recently introduced at the Camaro Homecoming Event in Oshawa. In this video Chief Engineer Al Oppenheiser takes you on a full tour of the vehicle. Watch the video on Read more!

The Camaro Home Coming was held in one of the parking lots of the Oshawa Assembly plant. It included a rare plant tour on Friday June 10, 2011! I hope that GM keeps opening up the plants and the workers and management to the fans and driving public. Watch the video on Read more!

Just How Good Were the Good Ol’ Days? To find out, we’ve gathered three modern high-spec ponycars and matched them with their glory days ancestors. We’re pitting a 2011 Camaro SS against the ’69 Camaro SS396 that inspired its design; a 2011 Challenger SRT8 meets the ’70 Challenger it so faithfully resembles; and a freshly minted Shelby Mustang GT500 convertible meets its ’69 forebear.  ~ Motor Trend.

Shot by: Jim Gleason and Gordon Green
Edited by: Jim Gleason

Watch it on Read more!

Mopar® ‘Top Eliminator’ Program Returns

•   27th Midwest Mopars in the Park kicks off 2011 Mopar® “Top Eliminator” program
•   Mopar “Top Eliminator” winners to be named at three events in 2011
•   Program recognizes the most skilled Mopar enthusiasts and their restyled or customized vehicles

May 27, 2011 , Auburn Hills, Mich. – The Mopar® “Top Eliminator” program returns for its fifth year, challenging the “best of the best” to produce incredibly accessorized Chrysler, Dodge and Plymouth vehicles.

The program rewards the most skilled Mopar enthusiasts and their restyled or customized vehicles in 2011. The winners and their vehicles will be showcased in the Mopar display at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 1–4, 2011.

“The ‘Top Eliminator’ program continues to grow and is a favorite among loyal Mopar enthusiasts,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “The creativity and workmanship that goes into each entry is second to none. With winners receiving a spot in the Mopar display at the SEMA show, the designs continue to reach new levels every year.” Read more!

DETROIT – On May 5, 1961, Alan B. Shepard became the first American to travel into outer space. When he returned to terra firma, Shepard got behind the wheel of a Chevrolet Corvette – and the legends of America’s favorite sports car and spacemen have been intertwined ever since.

On May 7, 2011, approximately 30 of America’s surviving astronauts are expected to gather at Cocoa Beach, Fla., where they will participate in a parade commemorating the 50th anniversary of Shepard’s historic sub-orbital flight. Fittingly, they will be driven in Corvettes representing all six design generations built since the famed sports car’s 1953 debut.

“Each astronaut will ride in a Corvette from the generation current at the time of their mission,” parade coordinator John T. R. Dillon III said.
Read more!

Corvette Muscle: GM Invests $131 Million in Bowling Green

Wed, May 4 2011

BOWLING GREEN, Ky. – General Motors said Wednesday it will invest $131 million in the Bowling Green Assembly plant to support production of the next generation Chevrolet Corvette, adding about 250 jobs.

“This is a significant day for anyone who believes that America should build world-class, high-performance products,” said Mark Reuss, GM North America president. “Corvette has no domestic peer for performance and pedigree and stands alongside the world’s best supercars with almost 60 years of continuous heritage.

“This investment in Kentucky is among $3.4 billion made in the United States since mid-2009 to keep or create more than 9,000 jobs for American workers,” Reuss said. Read more!