DEARBORN, Mich., Nov. 11, 2010 – You hold two keys: One has a black Boss logo, the other red: Either will start your 2012 Mustang Boss 302. Slide the all-black key into the lock cylinder, give it a twist and you’re treated to 444 ponies worth of smooth, streetable driving joy. Or choose red – the TracKey – and you have a competition-ready track car.

A joint project between Mustang engineers and Ford Racing, TracKey adds a second set of powertrain control module (PCM) software to a customer’s Mustang Boss 302, activated by a specially programmed vehicle key. When invoked by TracKey, the new TracMode software alters more than 200 engine management parameters, increasing low-end torque and turning the potent but well-mannered stock Boss into a competition-ready track car. Remove TracKey and start Boss with the standard key, and all factory engine settings are restored for a comfortable drive home from the course.

“From an engine management standpoint, we’ve done just about everything possible to give TracKey users a full race car experience,” explains Jeff Seaman, Mustang powertrain engineer. “It’s not for use on the street – for example, the deceleration is set up to preserve the brakes, and the throttle response is very aggressive. A skilled driver on a closed course will really appreciate the benefits.” Read more!

2011 FORD F-150 LAUNCH BUILDS ON SUCCESS OF RECOGNIZABLE, NO-NONSENSE ADVERTISING CAMPAIGN

- The new ad campaign for the 2011 Ford F-150 launches Nov. 6 and builds on the success of the “rant” style campaign first introduced on F-150 in 2008
– Ads focus on F-Series powertrain leadership with four new engines in the F-150 that offer class-leading power, performance and fuel economy
– F-Series is the industry’s first vehicle to top sales of 400,000 units for the year with nearly 435,000 trucks sold

DEARBORN, Mich., Nov. 5, 2010 – The rant continues. And so does Ford’s truck leadership. Since introducing the pull-no-punches advertising campaign two years ago, F-Series pickups have continued to lead the segment in capability, durability, fuel economy – and sales.

F-Series is the industry’s first vehicle to top sales of 400,000 units for the year with nearly 434,920 trucks sold.

Now comes the new F-150′s television and print advertising campaign for the 2011 F-150 with an updated version of a highly successful style. Read more!

FORD MUSTANG LEGACY AT SEMA CONTINUES WITH POWERFUL, STYLISH VERSIONS OF THE 2011 PONY CAR

* Ford Mustang is sure to please at the SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5, where nine Mustangs will show off their performance and style
* A Mustang GT by Ford Vehicle Personalization uses a white and coral theme along with several Ford Custom Accessories items painted in liquid silver to give this car a look all its own. Other Mustangs show off themes such as breast cancer awareness and street warrior
* Along with customized versions of Mustang, the 2012 Mustang Boss 302 will give visitors to the Ford stand a look at the reinvented legendary road race machine from the late 1960s

Dearborn, Mich., Oct. 27, 2010 – Ford Motor Company is tapping the 2010 SEMA (Specialty Equipment Market Association) show in Las Vegas to showcase nine customized versions of Mustang, displaying the vehicles alongside the new Mustang Boss 302. Read more!

Building on their 16+ year history and expertise in supercharging Ford engines, ProCharger is proud to announce availability of High Output Intercooled Supercharger System and Tuner Kit for 5.4L and 6.2L Ford F-150 SVT Raptor trucks. Both the 100 percent complete HO Intercooled System and Tuner Kit are available now through ProCharger dealers across the US and Canada.

Utilizing the patented and proven, self-contained ProCharger centrifugal supercharger making 8-9 psi of boost, both the 5.4L 3V and 6.2L engines respond very well to ProCharger’s intercooled forced-induction solution. Using a ProCharger D-1SC supercharger and large, front-mounted air-to-air intercooler, 6.2L Raptors make more than 600 horsepower and outstanding torque on high quality pump gas, while Raptors equipped with the 5.4L 3V engine use a P-1SC-1 supercharger to produce more than 500 horsepower.

Thanks to the proven supercharger drive system, highly efficient supercharger compressor design and effective, air-to-air intercooler system, ProCharger produces the largest, most reliable power gains in the industry. Read more!

American manufacturer Ford, one of the most active carmakers in aftermarket customization, is getting ready to rock the Specialty Equipment Market Association (SEMA) show in Las Vegas at the beginning of  November with an entire line of specially tweaked F-Series trucks.

Built together with various aftermarket specialists, the models to be presented at SEMA include a motocross concept, a Pro Football Hall of Fame-dedicated truck and a race car support truck. Below is the list of F-Series goodies to be showcased at the event.

Godfather Customs 2011 Ford F-150 – based on the F-150 powered by a 3.5l EcoBoost engine, the truck comes with a 2.5-inch cowl induction hood, bumper cover, roll pan, handle relocator, tonneau bed cover and liner and halo taillamps. Read more!

If you’re looking for an American vehicle redefined by an European tuner, you have to include Geiger Cars. The German modification company has a passion for enhancing U.S. vehicles.  The latest project to be released by the German tuner is based on the 2011 Ford Mustang 5.0.

“In early summer of this year – and therefore just in time for the introduction of the trendy Pony Car on its home market – GeigerCars.de presented the first vehicles of the 2011 Ford Mustang generation in the Munich showroom as well. The Bavarian US car specialists now react by taking their own tuning version of the V8 coupe to the start. It was refined both regarding looks and performance,” stated the press release. Read more!