2011 FORD F-150 LAUNCH BUILDS ON SUCCESS OF RECOGNIZABLE, NO-NONSENSE ADVERTISING CAMPAIGN

- The new ad campaign for the 2011 Ford F-150 launches Nov. 6 and builds on the success of the “rant” style campaign first introduced on F-150 in 2008
– Ads focus on F-Series powertrain leadership with four new engines in the F-150 that offer class-leading power, performance and fuel economy
– F-Series is the industry’s first vehicle to top sales of 400,000 units for the year with nearly 435,000 trucks sold

DEARBORN, Mich., Nov. 5, 2010 – The rant continues. And so does Ford’s truck leadership. Since introducing the pull-no-punches advertising campaign two years ago, F-Series pickups have continued to lead the segment in capability, durability, fuel economy – and sales.

F-Series is the industry’s first vehicle to top sales of 400,000 units for the year with nearly 434,920 trucks sold.

Now comes the new F-150′s television and print advertising campaign for the 2011 F-150 with an updated version of a highly successful style. Read more!

American manufacturer Ford, one of the most active carmakers in aftermarket customization, is getting ready to rock the Specialty Equipment Market Association (SEMA) show in Las Vegas at the beginning of  November with an entire line of specially tweaked F-Series trucks.

Built together with various aftermarket specialists, the models to be presented at SEMA include a motocross concept, a Pro Football Hall of Fame-dedicated truck and a race car support truck. Below is the list of F-Series goodies to be showcased at the event.

Godfather Customs 2011 Ford F-150 – based on the F-150 powered by a 3.5l EcoBoost engine, the truck comes with a 2.5-inch cowl induction hood, bumper cover, roll pan, handle relocator, tonneau bed cover and liner and halo taillamps. Read more!

RUNNING HOT AND COLD: FORD F-150 WITH ECOBOOST ENGINE TAKES ON BAJA 1000 OFF-ROAD DESERT RACE

• A 2011 Ford F-150 EcoBoost™ will take on the demanding Tecate SCORE Baja 1000 long-distance desert endurance race this year, marking Ford’s EcoBoost engine racing debut.
• A 2011 Ford F-150 EcoBoost™ engine will take on the demanding Tecate SCORE Baja 1000 long-distance desert endurance race later this year, marking Ford’s EcoBoost engine racing debut. Ford trucks have won more Baja 1000 titles (13) than any other four-wheel manufacturer
• Ford will equip the F-150 off-road race truck with the same stock EcoBoost engine that already has experienced 150,000 equivalent miles of dyno testing and other real-world tests as the final step in the durability torture tests
• The EcoBoost truck engine is tested to the equivalent of more than 1.6 million total miles of harsh customer use in the lab, in test cells and on the road
• The new F-150 EcoBoost has 420 lb.-ft. of torque – more than any competitive half-ton truck – and provides an unequaled combination of capability and fuel economy
• Racing the EcoBoost truck engine under these conditions, which include temperature swings from just above freezing to well above 100 degrees, harsh terrain and at least 30 hours driving the course, helps validate the testing of the new truck enginе

Dallas, Sept. 23, 2010 – The 2011 Ford F-150 EcoBoost stands ready to challenge and conquer the harsh environment that makes the world-famous Tecate SCORE Baja 1000 an unparalleled test of man and machine – and the world racing debut for Ford’s EcoBoost engine. Read more after the jump!

DEARBORN, Mich., Sept. 17, 2010 – Ford will put some 20,000 people behind the wheel of the new 2011 Ford F-150 months before the vehicle arrives in dealer showrooms so they can see for themselves how its all-new powertrain lineup – including the much-anticipated 3.5-liter EcoBoost – performs and how F-150 stacks up against the competition.

The Ford EcoBoost engine will be available in 90 percent of the 2011 Ford F-150 lineup.

The Built Ford Tough Roundup, a comprehensive drive program for consumers, fleet customers, and dealership sales staff, will travel to seven cities throughout the country between now and November. Additionally, Ford will offer drives of its full car and truck lineup to fair-goers at the State Fair of Texas in Dallas next month.

“We know that once people get into the 2011 F-150 and experience the four new engines that they’re really going to be sold on them. Some of our dealers had a chance to drive it and one constant feedback was ‘Wow!’” said Mark Grueber, F-150 Marketing manager. “Customers tell us they’re really impressed with the specs of the new engines – including best-in-class horsepower, torque, trailer tow and fuel economy – but they want to get behind the wheel and compare it with the competition.”

• Ford F-150 SVT Raptor again is raising the bar for high-speed off-road performance trucks by adding a SuperCrew option and more standard power and towing capability for 2011

• The previously optional 6.2-liter V8 engine, which produces 411 horsepower and 434 lb.-ft. of torque, now comes standard for 2011, making Raptor the most powerful half-ton pickup on the market

• Upgraded technology content, including a standard 4.2-inch LCD productivity screen and SelectShift Automatic™ transmission, keeps customers more in tune with their trucks, while
a new graphic and color choice gives them more options

DEARBORN, Mich., Sept. 3, 2010 – A new standard 6.2-liter V8 engine pumping out 411 horsepower, new technologies and a newly available SuperCrew option that gives Raptor customers more choices in cab size all ensure the 2011 Ford F-150 SVT Raptor will remain the off-road performance truck champion in the new model year.

After all, Bigfoot has left its Ford pickup body for a new Chevrolet Silverado one. For more than 35 years Bigfoot was associated with Ford, but no more. We all know, that for many people this news would hurt so much, but there it is – Bigfoot changes the team. There are so much news that we all would take easily, but not and this one.

Bigfoot is said to lead the monster truck public relationships, but Ford dropped its sponsorship of the team in 2007. That left Firestone tires as the main sponsor, and since the company also throws plenty of cash at the Major League Baseball All-Star Game, it’s aching for some cross-promotion. Since Chevrolet also sponsors the event, Big Foot will be wearing new skin and a heart transplant. We’ll see what is going to happen now.

PRESS RELEASEDEARBORN, Mich., Feb. 19, 2010 – Customer demand for Ford’s new F-150 SVT Raptor is moving nearly as fast as the world’s only production high-speed off-road performance truck. Already, over 5,300 orders have been placed for the new performance pickup.

“We couldn’t be more pleased with the popularity of the F-150 SVT Raptor,” said Mark Grueber, F-150 Marketing manager. “Orders have exceeded our expectations. The truck is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated. The order banks are now open for the all-new 6.2-liter V-8, and the orders keep rolling in.”

A report from Mike Levine at Pickuptrucks.com says that the same Ti-VCT 3.7-liter V6  that will power the 2011 Mustang and Lincoln MKX will also be found under the hood of the F-150 by the end of the year. Levine tells that the 3.7 will be added to the XL and STX models, though there is a chance that the XLT could also get some fuel-sipping love. A V6 pickup will be a big hit with fleet customers as well as buyers who love trucks but don’t use them for towing or hauling.

The sources didn’t quote power numbers, but since the Lincoln MKX version will reportedly produce the same 305 horsepower and 280 pound-feet of torque as the one used in the Mustang, the same numbers will be found in the F-series. If the 3.7 gets into the F-150, that will be very interesting combination of fuel economy and 305 hp.

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