Dodge Viper Cup Series Kicks Off Inaugural Season on VERSUS

Virginia International Raceway Hosts First Two Viper Cup Races

* Ten-race spec series features new Dodge Viper ACR-X – “the” ultimate special-edition model of America’s ultimate sports car
* VERSUS to televise all 10 events in 30-minute show format
* MICHELIN signs on as official tire sponsor
* First two races of Viper Cup series celebrity driver program will feature Shaun Bailey of Road and Track magazine and Army National Guard Sergeant Mike Kohn of U.S. Olympic bobsledding fame
* Growing interest in the new series leads Dodge to produce 25 additional 2010 Viper ACR-X models

July 9, 2010 , Auburn Hills, Mich.

The next chapter in the racing legacy of the Dodge Viper is about to be written when 12 Dodge Viper ACR-X race cars take to the track to begin the 2010 Dodge Viper Cup series season at Virginia International Raceway (VIR) in Alton, Va., July 10-11, 2010.

“The Dodge Viper ACR-X is designed and built specifically for the race track,” said Ralph Gilles, President and CEO, Dodge Brand. “Now with VERSUS on board, race fans will have the opportunity to see our untamed and unmatched road-racing machine along with some of our talented Viper owner/drivers compete on five of the best road courses in the county as part of the Dodge Viper Cup series.”

Event Coverage on VERSUS

VERSUS, the fastest growing sports cable network in the U.S. will televise each of the 10 series races in 30-minute shows approximately two to three weeks after each race. Viewers should check local listings for the 2010 Dodge Viper Cup series schedule on VERSUS. If fans miss a certain race, each 30-minute show also will re-air on VERSUS at various times throughout the season.
Click Read more for the full release

This incredible machine – the ultimate muscle car – the non-street legal Viper SRT10 ACR-X, priced at $110,000, has officially entered production yesterday. The first example was made at the Conner Avenue Assembly Plant in Detroit. The official debut is schedules on July 9-10, 2010, in the Dodge Viper Cup.

“The 2010 model year is going to be unique for the Dodge Viper in many ways both on and off the track, so to kick it off with production of our ultimate special-edition Viper ACR-X is our way of paying tribute to the performance engineering expertise of our SRT team, combined with the passion and dedication of Viper Nation, to keep the tradition going strong,” Ralph Gilles, President and CEO, Dodge Brand, said in a release.

“With its amazing on-track performance, the Viper ACR-X is going to seriously turn the heads of all road-racing enthusiasts, whether it is the grassroots driver all the way up to the professional,” added Gilles.