NGC goes under the hood to inspect today’s Dodge Challenger an American classic reborn 40 years after its inception. Infused with nostalgic design and modern amenities, in just 20 hours this muscle car is fit to burn asphalt. We explore the 3 million-square-foot Canadian assembly plant that pumps out 900 Challengers a day across 20 miles of conveyer belts. Next, NGC treks to the Mexican factory that builds the Challenger’s famed hemi engine. Watch the video!

The hand-built production car, the Dodge Viper, is born, bred and built in Detroit, Michigan. Now NGC takes a unique insider’s look at the Viper factory in the current model’s last year of production. This ultimate factory is comprised of craftspeople who spend two and a half days building each Viper, which is packed with 600 horsepower that can take it from zero to 60 mph in under four seconds. Without any robots on this assembly line, every Viper is truly hand-crafted. Watch the video!

Dodge has prepared an extreme, drag strip-orientated incarnation of the 2011 Challenger.

Dubbed the Challenger Drag Pak, the vehicle drops its 6.1-liter V8 engine in order to use the Viper’s 8.4-liter V10 powerplant, which is mated to a drag racing two-speed automatic transmission. The power is sent to the road via a solid rear axle and a set of special tires. The racer can be ordered in Stock Eliminator or Super Stock versions.

Many systems and parts that added weight to the vehicle have been removed. We are talking about the HVAC system, the windshield wiper assembly, the rear seats, the power steering and the underbody heat shields.

The vehicle has been fitted with special parts such as polycarbonate door windows, lightweight racing seats that are six-point harness-ready, custom drag-race only front brakes, manual rack and pinion steering and others.

Mopar (the Chrysler Group’s parts division) will only build 70 units of the car, each one set to retail for a price of $85,512. Read more!

Dodge Viper Cup Series Kicks Off Inaugural Season on VERSUS

Virginia International Raceway Hosts First Two Viper Cup Races

* Ten-race spec series features new Dodge Viper ACR-X – “the” ultimate special-edition model of America’s ultimate sports car
* VERSUS to televise all 10 events in 30-minute show format
* MICHELIN signs on as official tire sponsor
* First two races of Viper Cup series celebrity driver program will feature Shaun Bailey of Road and Track magazine and Army National Guard Sergeant Mike Kohn of U.S. Olympic bobsledding fame
* Growing interest in the new series leads Dodge to produce 25 additional 2010 Viper ACR-X models

July 9, 2010 , Auburn Hills, Mich.

The next chapter in the racing legacy of the Dodge Viper is about to be written when 12 Dodge Viper ACR-X race cars take to the track to begin the 2010 Dodge Viper Cup series season at Virginia International Raceway (VIR) in Alton, Va., July 10-11, 2010.

“The Dodge Viper ACR-X is designed and built specifically for the race track,” said Ralph Gilles, President and CEO, Dodge Brand. “Now with VERSUS on board, race fans will have the opportunity to see our untamed and unmatched road-racing machine along with some of our talented Viper owner/drivers compete on five of the best road courses in the county as part of the Dodge Viper Cup series.”

Event Coverage on VERSUS

VERSUS, the fastest growing sports cable network in the U.S. will televise each of the 10 series races in 30-minute shows approximately two to three weeks after each race. Viewers should check local listings for the 2010 Dodge Viper Cup series schedule on VERSUS. If fans miss a certain race, each 30-minute show also will re-air on VERSUS at various times throughout the season.
Click Read more for the full release

OFFICIAL PRESS RELEASE:

Dodge Announces Dealer Exclusive Program Offering Unique 2010 Viper SRT10s
06.07.2010 , Auburn Hills, Mich.

The 2010 model year just got even more exclusive for the Dodge Viper. The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles as part of its “Dealer Exclusive Program.”

Dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. A total of 50 cars are being built under this program, and specific combinations were determined by each Dodge dealer who volunteered to participate.

Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver’s stripe; the “Reverse SRT10 ACR” developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.

To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on order including the various special-edition models, check out the new dealer locator function at the Viper Headquarters website: http://www.viperheadquarters.com/viper_nation/dealer_locator

With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered “ultimate American sports car.” Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations.

Dodge Pulls Skin Off 2010 Viper SRT10 Final Edition Models

Auburn Hills, Mich., Apr 6, 2010 – To celebrate the final year of production for the current-generation Dodge Viper, Dodge is building a limited production run of just 50 2010 Viper SRT10 “Final Edition” models.

Available in Coupe, Roadster and ACR (American Club Racer) model configurations, each Final Edition Viper exterior features a Graphite Clear Coat body with a painted black center stripe traced in red. Viper Coupe and ACR Final Edition models include a black windshield surround. All Final Edition models carry unique side sill badges.

The black interior features custom red accent stitching, red painted halo surrounds on the gauge cluster and bright stainless steel screws in center stack bezel. A numbered dash plaque (1-50) is located on the shifter bezel just above the unique Viper Final Edition floor mats. Check out the gallery after the jump.

This incredible machine – the ultimate muscle car – the non-street legal Viper SRT10 ACR-X, priced at $110,000, has officially entered production yesterday. The first example was made at the Conner Avenue Assembly Plant in Detroit. The official debut is schedules on July 9-10, 2010, in the Dodge Viper Cup.

“The 2010 model year is going to be unique for the Dodge Viper in many ways both on and off the track, so to kick it off with production of our ultimate special-edition Viper ACR-X is our way of paying tribute to the performance engineering expertise of our SRT team, combined with the passion and dedication of Viper Nation, to keep the tradition going strong,” Ralph Gilles, President and CEO, Dodge Brand, said in a release.

“With its amazing on-track performance, the Viper ACR-X is going to seriously turn the heads of all road-racing enthusiasts, whether it is the grassroots driver all the way up to the professional,” added Gilles.

The Detroit News Readers’ Choice award for “Best Curves,” from the 2010 North American International Auto Show went to The 2010 Dodge Viper SRT10. This muscle vehicle was judged as the most expressively styled vehicle at the show.

Ralph Gilles, President and CEO, Dodge Brand said “The Detroit News Readers’ Choice award for Best Curves speaks perfectly to the sexy styling of the race-proven Dodge Viper’s design”.“The expressive styling of the iconic Dodge Viper gets everyone’s endorphins kicking and heart racing, even when it’s not hitting the redline at triple-digit speeds. And with its unique two-tone exterior color combinations and aerodynamic components, the even more passionate and track-ready styling of the Dodge Viper ACR looks even more unmistakable.”

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