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Dodge Announces Dealer Exclusive Program Offering Unique 2010 Viper SRT10s
06.07.2010 , Auburn Hills, Mich.

The 2010 model year just got even more exclusive for the Dodge Viper. The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles as part of its “Dealer Exclusive Program.”

Dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. A total of 50 cars are being built under this program, and specific combinations were determined by each Dodge dealer who volunteered to participate.

Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver’s stripe; the “Reverse SRT10 ACR” developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.

To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on order including the various special-edition models, check out the new dealer locator function at the Viper Headquarters website: http://www.viperheadquarters.com/viper_nation/dealer_locator

With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered “ultimate American sports car.” Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations.

Dodge Pulls Skin Off 2010 Viper SRT10 Final Edition Models

Auburn Hills, Mich., Apr 6, 2010 – To celebrate the final year of production for the current-generation Dodge Viper, Dodge is building a limited production run of just 50 2010 Viper SRT10 “Final Edition” models.

Available in Coupe, Roadster and ACR (American Club Racer) model configurations, each Final Edition Viper exterior features a Graphite Clear Coat body with a painted black center stripe traced in red. Viper Coupe and ACR Final Edition models include a black windshield surround. All Final Edition models carry unique side sill badges.

The black interior features custom red accent stitching, red painted halo surrounds on the gauge cluster and bright stainless steel screws in center stack bezel. A numbered dash plaque (1-50) is located on the shifter bezel just above the unique Viper Final Edition floor mats. Check out the gallery after the jump.

The Detroit News Readers’ Choice award for “Best Curves,” from the 2010 North American International Auto Show went to The 2010 Dodge Viper SRT10. This muscle vehicle was judged as the most expressively styled vehicle at the show.

Ralph Gilles, President and CEO, Dodge Brand said “The Detroit News Readers’ Choice award for Best Curves speaks perfectly to the sexy styling of the race-proven Dodge Viper’s design”.“The expressive styling of the iconic Dodge Viper gets everyone’s endorphins kicking and heart racing, even when it’s not hitting the redline at triple-digit speeds. And with its unique two-tone exterior color combinations and aerodynamic components, the even more passionate and track-ready styling of the Dodge Viper ACR looks even more unmistakable.”

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