Chrysler Group LLC to Introduce Mopar® ’10 Challenger

Company Continues to Leverage, Grow Mopar Brand

- Mopar ’10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

The muscle car war is a fact. At Cars.com are celebrating the recent success of America’s reborn muscle cars with an interactive map which show the places, color coded according to the specific car model. The bigger the circle, the larger the search disparity. However, there’s something you should know – the percentages are highest in small towns, so if you live in a big city, a substantial spike in pony car searches is unlikely. Cars.com says that the Mustang has the highest search total of the three vehicles. You should really see the map and enjoy it - http://blogs.cars.com/kickingtires/2010/07/muscle-car-hot-spots.html

OFFICIAL PRESS RELEASE:

HUDSON, FL – If you’ve dreamed of owning a genuine Sox & Martin Hemi Cuda, get ready to stop dreaming and start driving. Diane Sox and Buddy Martin, of the legendary Sox & Martin drag racing team and Mr. Norm’s Garage debuted the first Collector Series Sox & Martin Hemi Cuda at Mopars At The Strip on March 26, 2010.

Inspired by the Sox & Martin Hemi Cuda that won the 1971 NHRA Pro Stock National Championship, the Collectors Series Sox & Martin Hemi Cuda’s are serious performance vehicles based on the new Challenger. The Collector Series Sox & Martin Hemi Cuda is available in three models. The Sox & Martin Super Street Edition boils the hides with an available 625 horsepower, the Super Stock Edition shakes the asphalt with 725 horsepower, and like its namesake, the Pro Stock Edition is equipped with a heart stopping 900 plus horsepower Hemi engine, Dana 60 differential and 4 link rear suspension.

Official press release:
Geneva, Mar 2, 2010 – The Dodge Car Brand continues to offer customers around the world driving excitement, functionality and aggressive styling.

“The focus of the Dodge Car Brand is creating an all-new spirit and life built around strong American heritage in products that provide performance and personality,” said Ralph Gilles, President and CEO – Dodge Car Brand and Senior Vice President – Product Design, Chrysler Group LLC. “The Dodge Charger SRT8 and Challenger SRT8 command attention by offering benchmark, all-around performance that appeals to unique customers who celebrate their achievements by living life to the fullest.”

At the 80th Geneva International Motor Show, the Dodge Car Brand showcases two iconic models – Dodge Charger SRT8® and Dodge Challenger SRT8 – both of which deliver the best of modern American muscle-car characteristics: unmistakable design, world-class handling, powerful engines and proven technology.

In 2009, the Dodge brand comprised nearly 35 percent of Chrysler Group LLC sales in markets outside North America, led by Dodge Journey as the highest sales volume vehicle and Dodge Caliber also as a top-five sales contender.

As the Chrysler Group product portfolio develops in markets outside North America, Dodge will become a specialty brand with a focus on regional sales for specific models.

Chrysler Group LLC sells and services vehicles in more than 120 countries around the world.

Just a bit of history to begin with – The 2009 Dodge Challenger Drag Pak program commemorated the 40th anniversary of the iconic 1968 Dodge Hemi Dart and Plymouth Hemi Barracuda package muscle cars. And despite the fact these cars were sold as road legal, the modern ones are not allowed on the public roads.

And here it is nowadays – Mopar introduced its 2010 Dodge Challenger Drag Pak program. This is a non-street legal V8 powered, racing version of the Dodge Challenger. This racing muscle car has a 6.1L Hemi V8 and a 6-speed manual or a 4-speed automatic transmission. The base model is the 2010 Dodge Challenger SRT8 and finished in a Stock Eliminator configuration. It means that a lot of components have been replaced due to reduce weight.

The muscle car has some cool features as composite lift-off hood with functional scoop, Dodge Viper-style front seats, polycarbonate door windows, a lightweight cooling system, no power steering, bespoke lightweight front-brake assemblies and others.

The paint job is outstanding – retro Stone White paint and is eligible for NHRA Stock, Super Stock and Comp Eliminator drag racing. The price is about $39,999 and the muscle car will be available this summer.

Hello again, folks! When we first wrote about The performance appearance package for the 2010 dodge challenger, we couldn’t tell you the price tag of every tuning option. And now we can:

• door-sill guards – $140
• vehicle cover – $323
• chromed fuel-filler door – $176
• rear deck-lid spoiler – $316
• splash guard kits – $52.75/pair
• classic Mopar hood – $1,275
• decal kits – $190
• floor mat kit – $82.25
• hitch receiver – $298
• interior trim bezel – $172
• cold-air intake systems – $371
• cat-back exhaust systems – $1,745
• Stage 2 coilover suspension Kit – $1,750
• Mopar strut tower brace – $359
• performance brake pads – $74

In June, 2008, Steve Sanderson of Sanderson’s Customs & Conversions signed a deal with George Barris, the King of Kustomizing, known for the most recognized car in the world, the Batmobile, to produce limited edition Kustomized Dodge Challengers. Sanderson purchased two muscle cars – Chalengers in 2008 as George Barris worked on the design of the cars. The second muscle car in the series of Challengers is the Vanishing Point, which is named after the 1970′s movie “The Vanishing Point” that introduced the Challenger to audiences. This car was wrapped from bumper to bumper with custom fabricated Carbon Fiber stripe kit which includes an integrated hood scoop. George Barris worked with Sherwin Williams Planet Color paint products to have a triple color paint scheme with hand painted stripe to bring the colors together. Other cosmetic additions include custom wheels from ICE, 20″ wheels in the front and 22″ wheels in the rear. Custom interior with suede inserts with George Barris’s signature engraved in the seats, headlight covers, molded in rear spoiler, Pistol-grip gear shift an sunroof. The Vanishing Point has yellow window tint, billet aluminum pieces in the interior and engine compartment. The engine is the well know 6,1L V8 and it has a custom painted intake. Take a look at the images in the post.