Mopar® Previews Customized Vehicles for 2010 SEMA Show

Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment

October 25, 2010 , Auburn Hills, Mich. – It’s SEMA season.

Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.

“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”

“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.” Read More!

Launching Off the Line: Dodge Challenger SRT8 392 Delivers New Levels of Performance With Loads More Torque, Horsepower and Maximum Handling

October 25, 2010 , Auburn Hills, Mich. –

Dodge’s ultimate modern American muscle coupe, the Dodge Challenger SRT8 392, receives a big boost in horsepower and torque with the introduction of the legendary 392-cubic inch HEMI V8 powertrain for the street.

And the product story goes beyond the power rumbling under the hood.

Dodge performance loyalists asked for more power off the line, and the 2011 Dodge Challenger SRT8 392 answers the call with 470 horsepower and 470 lb.-ft. of torque. That’s 90 lb.-ft. more torque at 2,900 rpm compared with the previous 6.1-liter V-8 engine.

Building on its original mantra of a rear-drive coupe that delivers balance between form and function, the Dodge Challenger SRT8 392 also brings world-class ride and handling along with high-performance braking and the latest technology that delivers improved fuel efficiency. Read more!

Pentastar V-6 Set to Roll Out Across Broad Range of New Chrysler Vehicles

* New Pentastar is slated to be available across 13 vehicles, including trucks and sport utilities, by 2013
* Significant cost savings realized with shift from seven engines to one V-6 engine
* 2011 V-6 Challenger boosted 55 horsepower to 305 horsepower with new Pentastar V-6
* Introduced in 2011 Jeep® Grand Cherokee, new V-6 engine will soon be available in new Chrysler Town & Country, 300 and 200, and Dodge Charger, Avenger, Durango and Journey
* Designed for a range of specific applications, horsepower and torque are tuned for specific models
* Fuel efficiency improvement will average up to 7 percent across the model range.

October 21, 2010 , Auburn Hills, Mich. – Improved fuel efficiency, more power and reduced emissions, all hallmarks of the new Pentastar V-6 engine, will soon be available across 13 models from Chrysler Group LLC.

The Pentastar V-6, the most advanced six cylinder engine ever produced by Chrysler Powertrain group, is slated to be the ‘workhorse’ engine across many models and will eventually replace seven different V-6 engines over the next three years. By 2014, the new V-6 is expected to account for more than a third of the powertrains in the vehicle line-up and substantially contribute to an overall corporate fuel efficiency improvement of more than 25 percent. Read more!

Dodge has prepared an extreme, drag strip-orientated incarnation of the 2011 Challenger.

Dubbed the Challenger Drag Pak, the vehicle drops its 6.1-liter V8 engine in order to use the Viper’s 8.4-liter V10 powerplant, which is mated to a drag racing two-speed automatic transmission. The power is sent to the road via a solid rear axle and a set of special tires. The racer can be ordered in Stock Eliminator or Super Stock versions.

Many systems and parts that added weight to the vehicle have been removed. We are talking about the HVAC system, the windshield wiper assembly, the rear seats, the power steering and the underbody heat shields.

The vehicle has been fitted with special parts such as polycarbonate door windows, lightweight racing seats that are six-point harness-ready, custom drag-race only front brakes, manual rack and pinion steering and others.

Mopar (the Chrysler Group’s parts division) will only build 70 units of the car, each one set to retail for a price of $85,512. Read more!

Chrysler Group LLC to Introduce Mopar® ’10 Challenger

Company Continues to Leverage, Grow Mopar Brand

- Mopar ’10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

You would have seen this Challenger if you recently watched the latest episode of West Coast Customs ‘Street Customs’ TV show that aired on TLC on March 26th, 2009. This one-off creation belongs to Joshua ‘Chop’ Tobin aka the “King of Cars”, who is the owner of Las Vegas based car dealership, Towbin Dodge. The entire pimp job was done by the guys at West Coast Customs (WCC) and we must say that they have come up with something really good.

When money is not an issue, the number of things that can be done are, well infinite. The real show stoppers on this car are those oversized wide rear fenders, white paint with black striping, a new spoiler at the rear and blacked out rear lights. The star of the show however are the magnificent Asanti deep dish rims. The car is fitted with 24 inches up front and 26 inches at the rear. They seem truly special and the white-black matte finish combination along with their design and the depth of the rear rims are quite stunning. The only sad part are the disc brakes which look like milk bottle tops inside these huge rims and fail to fill out the space inside.

SpeedFactory recently revealed their latest project – SF600R, which is an engine upgrade for the Dodge Challenger SRT8. In fact, SpeedFactory have increased the output of the car from 425 hp to 600 hp (447 kW / 608 PS) without the use of a supercharger.

At first, the tuners increased the 6.1-liter HEMI engine to a full 7.0-liters. Aside from a higher volume air intake system paired to a stainless steel Corsa exhaust , SpeedFactory also used “a custom Comp hydraulic cam along with an 85mm throttle body with a CNC machined stock manifold that is port matched with a blended plenum to produce a dyno-proven 595-605 HP on premium-grade 91 octane pump fuel,” as a statement from SpeedFactory reads.

What’s more – the SF600R has a six-speed manual transmission, while also adding a Getrag IRS and Centerforce clutch. The engine was not the only thing tweaked by SpeedFactory. The vehicle’s handling is improved with performance springs and sway bars as well as additional front and rear strut tower braces. The 20-inch BBS wheels are wrapped in Michelin Pilot Sport PS2 tires and gives this beauty a real muscle car look.

OFFICIAL PRESS RELEASE:

HUDSON, FL – If you’ve dreamed of owning a genuine Sox & Martin Hemi Cuda, get ready to stop dreaming and start driving. Diane Sox and Buddy Martin, of the legendary Sox & Martin drag racing team and Mr. Norm’s Garage debuted the first Collector Series Sox & Martin Hemi Cuda at Mopars At The Strip on March 26, 2010.

Inspired by the Sox & Martin Hemi Cuda that won the 1971 NHRA Pro Stock National Championship, the Collectors Series Sox & Martin Hemi Cuda’s are serious performance vehicles based on the new Challenger. The Collector Series Sox & Martin Hemi Cuda is available in three models. The Sox & Martin Super Street Edition boils the hides with an available 625 horsepower, the Super Stock Edition shakes the asphalt with 725 horsepower, and like its namesake, the Pro Stock Edition is equipped with a heart stopping 900 plus horsepower Hemi engine, Dana 60 differential and 4 link rear suspension.