Mopar® Previews Customized Vehicles for 2010 SEMA Show

Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment

October 25, 2010 , Auburn Hills, Mich. – It’s SEMA season.

Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.

“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”

“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.” Read More!

Launching Off the Line: Dodge Challenger SRT8 392 Delivers New Levels of Performance With Loads More Torque, Horsepower and Maximum Handling

October 25, 2010 , Auburn Hills, Mich. –

Dodge’s ultimate modern American muscle coupe, the Dodge Challenger SRT8 392, receives a big boost in horsepower and torque with the introduction of the legendary 392-cubic inch HEMI V8 powertrain for the street.

And the product story goes beyond the power rumbling under the hood.

Dodge performance loyalists asked for more power off the line, and the 2011 Dodge Challenger SRT8 392 answers the call with 470 horsepower and 470 lb.-ft. of torque. That’s 90 lb.-ft. more torque at 2,900 rpm compared with the previous 6.1-liter V-8 engine.

Building on its original mantra of a rear-drive coupe that delivers balance between form and function, the Dodge Challenger SRT8 392 also brings world-class ride and handling along with high-performance braking and the latest technology that delivers improved fuel efficiency. Read more!