“FCA continues to establish a strong foundation of vehicle finish, pride and excitement among owners of FIAT, Jeep and Dodge,” said Christopher Chaney, Senior Vice President – Strategic Vision. “All of this, combined with increasing trust from the overall ownership experience, is causing buyers to absolutely love the choice they made, and love always leads to loyalty.”
Strategic Vision’s research shows that true advocacy and brand loyalty begin not when buyers are simply “satisfied,” but when they truly love their experience. With this in mind, Strategic Vision has created the Customer Love Index (CLI). This new metric continues the company’s rich tradition of cutting-edge research, reveals which vehicles are doing the best at creating love and shows why they can be more successful than their competition.
Based on Strategic Vision's quantitative New Vehicle Experience Study (NVES) of more than 44,000 owners, the CLI results represent the Most Loved Vehicles in their segments as rated by new vehicle buyers.